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You may be surprised to hear that there are actually people who collect refrigerator advertising magnets. Everyone owns at least one. They seem to be good ways to stick the random pieces of papers we all collect in our homes: a bill that has to be paid, the notice from your kid’s school, even the occasional love note from your spouse.

Refrigerator magnets have become a great way to improve family communication, and low-tech, too. I mean, why send your loved one an email, or even a Tweet? They’re more likely to open the fridge at home to get a bite to eat than they are to check their computer. Refrigerator magnets are ideal to display your kid’s pictures, and their artwork, and so much cheaper and more convenient than frames. I know parents who display their kids’ report cards, help up by a refrigerator magnet.

I have a brother who makes lists about every conceivable thing. Shopping lists, to-do lists, work schedules, menus for the week. His family also invested in a board where they keep a pad of paper and a pen so that they could keep an on-going list of supplies they run out of.

Refrigerator magnets are such convenient little tools, aren’t they?

As of 2007, the world’s record for the largest refrigerator magnet collection was held by Louise J. Greenfarb, who owned 35,000 of the things. And no, she doesn’t keep them on her refrigerator—is there even a fridge large enough to hold 35,000 magnets? She keeps them on the exterior of her car.

Can you imagine being the owner of one of the businesses advertised by one of Ms. Greenfarb’s magnets? Talk about free advertising. That really is the point of the things, by the way. A business gives a customer a refrigerator magnet, the customer goes home and sticks it on their fridge, and everyone who visits them will see it. Let’s say that the customer decides to sell his or her house. A realtor will bring in scores of folks to see it, even in this depressed housing market, and in to see your business’ refrigerator magnet, with your number on it.

They say that the kitchen is the most popular room in the house, and where everyone congregates during a party. That’s why they’re such an effective marketing tool, and why every business invests in them.