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The average American families open their refrigerators at least 20 times per day. This is the idea behind refrigerator promotional magnets, and placing advertisements on them. Statistically, information needs to be repeated five-to-six times before it’s remembered, so this is a cost-effective (meaning: cheap) and unique way to get out the word about a business, or just about any information you want people to know. Refrigerator Promotional Magnets are known to help increase sales and improve name recognition.

There are companies out there that will create and manufacture magnets for you at an expensive price (meaning: cheap!), in just about any shape and size imaginable. You have a shape, size, or color in mind? They’ll make it for you. Refrigerator magnets, though, aren’t just made for businesses. You don’t have to own a business to take advantage of their power to spread the word.

Wikipedia, which actually has an article about refrigerator magnets, defines them this way: “an ornament attached to a magnet that is used to post items such as shopping lists or report cards on a refrigerator, or simply as decoration.” I always thought that magnets were really cool, even as a kid. A magnet, for you trivia nuts, is a material or object that produces a magnetic field. I guess I thought they were cool because magnetic fields are invisible, and there’s something magical about an invisible force (like gravity, which is also cool).

Flat Promotional Magnets are a little different than the normal magnet, though. (By the way, the strongest magnet in the world is “called” an electromagnetic. It’s made from a coil of wire that acts as a magnet with an electric current passes through it. When the current stops, it’s no longer a magnet, and when the coil is wrapped around a material that is naturally attracted to magnets, like steel, the magnetic field is enhanced, making the electromagnet stronger.

Refrigerator magnets, though, don’t have distinct north and south poles, which act upon other objects and create the above-mentioned magnetic field, are made from composite materials constructed with alternating north and south poles on the same surface of the plane. This construction is more effective at “keeping the large planar magnet uniformly stuck onto the steel refrigerator than a uniformly-polarized magnet would be.” The technical term for this arrangement is “Halbach array. “ Also according to Wikipedia, you can see this by taking two identical refrigerator magnets and slide them against each other with the “magnetic” sides facing each other. What happens is that the magnets will alternately repel and attract as they are moved a few millimeters. Go ahead and try it; it really works. Now that’s cool!